ATF 2020: towards ASEAN as a single tourism destination


Based on preliminary submissions by ASEAN Member States, the growth in the number of tourists visiting ASEAN in 2019 to 133.1 million tourists, which represents an increase of 7 per cent from the previous year. Intra-ASEAN travel continued to contribute the major share of tourists, making up 36.7 per cent of total international arrivals in 2018.

His Royal Highness Prince Haji Al-Muhtadee Billah ibni His Majesty Sultan Haji Hassanal Bolkiah Mu’izzaddin Waddaulah, The Crown Prince and Senior Minister at The Prime Minister’s Office, officiated the ASEAN Tourism Forum 2020 and launched the new ASEAN Tourism Website on 14 January 2020, witnessed by the ASEAN Tourism Ministers.

The new website would serve as an integrated one-stop platform for the public on ASEAN tourism products and activities. The website can drive more interest to the Southeast Asian region as a preferred destination for travellers to experience the culture and authentic life of the ASEAN people, strengthening people-to-people connectivity and deepening cross-culture understanding.

During meetings at ATF 2020 in Brunei Darussalam, The ASEAN Ministers took note of the progress of the implementation of the seven strategic
action programmes to ensure ASEAN’s competitiveness as a single tourism destination, namely,
1) intensify promotion and marketing;
2) diversify tourism products;
3) attract tourism investments;
4) raise capacity and capability of human capital;
5) implement and expand ASEAN tourism standards for facilities, services and destinations
6) implement and expand connectivity and destination infrastructure;
7) enhance travel facilitation.

ASEAN National Tourism Organisations
(NTOs) and their Committees are implementing the ASEAN Tourism Strategic Plan (ATSP) 2016-2025. The Ministers welcomed the review of the ASEAN Tourism Marketing Strategy (ATMS) 2017-2020 in the second quarter of 2019 and noted that the subsequent ATMS would be developed to cover the next five years (2021-2025) and be aligned with the ATSP 2016-2025.

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