Brunei Darussalam: ATF 2020 highlights


Brunei Darussalam hosts ATF 2020 and is all geared up to welcome delegates from around the world including official meetings and TRAVEX delegates comprising of ASEAN exhibitors, international and local buyers, and media.

ASEAN Tourism Forum (ATF) is a co-operative regional effort to promote the Association of Southeast Asian Nations (ASEAN) region as one tourist destination. This annual event involves all the tourism industry sectors of the 10 Member Nations of ASEAN: Brunei Darussalam, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Viet Nam. Each year, the hosting of ATF is rotated among the Member Nations.

ASEAN – Together Towards A Next Generation Of Travel is a key theme of ATF 2020.

Over a span of close to 40 years, the 10 member states of ASEAN have made immense progress in their efforts to promote this region as a single collective tourism destination with a culturally diverse variety of attractions and travel experiences.

Today, in a time when phenomenal global urbanisation, new eloquence, and technological advancements are driving a new breed of travellers, ASEAN is at the crossroads of its next milestone. More than ever before, ASEAN recognises the need to keep pace with the dynamics and demands of changing travel patterns, demographics, behaviours and preferences.

At the 39th ASEAN Tourism Forum, held in Brunei Darussalam, the future of ASEAN travel will be the focal point of industry conversation and opportunity at both official meetings and TRAVEX – the world’s largest ASEAN destination, product and service showcase. As fresh perspectives and innovation take centre-stage to ready tomorrow’s ASEAN, the region’s potential burns bright as it seeks unchartered pathways and campaigns that look forward to the next generation of travel.

263 Exhibiting Delegates displaying 150 Exhibiting Booths from companies and properties across the 10 ASEAN Countries: Brunei, Cambodia, Indonesia, Lao PDR, Malaysia, Myanmar, The Philippines, Singapore, Thailand and Viet Nam, plus India. Exhibition area: 5200sqm

161 Buyers from 43 countries/ territories:
Australia, Azerbaijan, Bangladesh, Brunei Darussalam, Bulgaria, Cambodia, Canada, China PR, Czech Republic, Estonia, France, Germany, Greece, Hong Kong SAR, India, Indonesia, Italy, Japan, Latvia, Lithuania, Macedonia, Malaysia, Mexico, Myanmar, Nepal, the Netherlands, Pakistan, The Philippines, Poland, Portugal, Russia, Singapore, Slovakia, South Korea, Spain, Sri Lanka, Switzerland, Thailand, Turkey, United Arab Emirates, the United Kingdom, United States of America and Vietnam.

109 Media delegates from 21 countries:
Australia, Bahrain, Brunei Darussalam, Cambodia, China PR, Croatia, Czech Republic, Finland, India, Indonesia, Jordan, Malaysia, Philippines, Poland, Russian Federation, Singapore, South Korea, Thailand, Turkey, United Kingdom, Vietnam.

ATF TRAVEX is the longest-running annual ASEAN leisure travel trade event, showcasing the largest contingent of ASEAN sellers. A key component of ATF TRAVEX is the 3-day travel trade-only exhibition and business meetings – a dedicated platform for travel and tourism suppliers throughout ASEAN to explore business opportunities with international buyers, and vice versa.

Entry to ATF is by validation only, and is extended to NTOs and exhibitors from ASEAN, international and local buyers and media. Business & Leisure is acting as media partner for ATF events from 2015.


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