The leading travel trade show for the Asian market, ITB Asia opened its doors today 19.10.2016 at the Sands Expo and Convention Centre, Marina Bay Sands in Singapore.
There has been a significant interest in the MICE and Corporate travel products, with over 85 per cent of attending buyers leveraging on the business matching platform to source for new destinations and travel products, and gain new industry knowledge.
ITB Asia is now in its ninth year and this edition is the biggest with strong contributions from Indonesia, Finland and Japan who have increased their exhibition space by more than 60 per cent. The biggest exhibitor is the Ministry of Tourism of The Republic of Indonesia with a record breaking booth space of 400sqm – the largest booth country representative in the history of ITB Asia in Singapore. It also welcomes newcomers including Panama and Taiwan.
The three-day event also kicked off successfully with Google and Booking.com sharing about the impact of digital disruption and trends driving customer experience in travel in their opening keynote address.
In addition, the event opened with a stimulating panel discussion by some of ITB Asia’s new partners such as CrescentRating and International SOS, who provided insights to the key corporate and consumer trends that are impacting the travel industry in Asia Pacific and how businesses can effectively engage with the different generation of travellers given the ever-changing travel landscape today.
Key highlights of this year’s show:
This year, ITB Asia holds the most comprehensive conference line-up with over 5,440 conference minutes. This is 730 more minutes as compared to 2015.
ITB Asia will be holding its inaugural MICE Day on 20 October 2016. The sessions held on the second day of the exhibition will cover a full spectrum of key issues faced by the MICE sector today.
About ITB Asia 2016
ITB Asia 2016 will take place at the Sands Expo and Convention Centre, Marina Bay Sands, from 19 – 21 October. It is organised by Messe Berlin (Singapore) Pte Ltd and supported by the Singapore Exhibition & Convention Bureau. The event will feature hundreds of exhibiting companies from the Asia-Pacific region, Europe, the Americas, Africa and the Middle East, covering not only the leisure market, but also corporate and MICE travel. Exhibitors from every sector of the industry, including destinations, airlines and airports, hotels and resorts, theme parks and attractions, inbound tour operators, inbound DMCs, cruise lines, spas, venues, other meeting facilities and travel technology companies are all expected to attend. www.itb-asia.com.
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